In recent elections, Arizona voters officially approved the legalization of medical marijuana. The campaign manager for the legalization of medical marijuana was quoted in an article saying, “Now begins the very hard work of implementing this program in the way it was envisioned, with very high standards…we really believe that we have an opportunity to set an example to the rest of the country on what a good medical marijuana program looks like.” The vote in favor of legalization won by only a few thousand votes. Those who oppose medical marijuana do so mainly because of the fact that they do not feel that it will be used only by patients who need it for medical purposes.
Due to the highly controversial nature of this issue and the fact that the state was basically divided in half on their opinions, I feel that the public relations aspect is very important. Now that medical marijuana use has been legalized, Andrew Myers, the campaign manager for the legalization of Marijuana, should focus on showing what exactly is being done in order to ensure that the drug will only be used by those who need it for medical purposes. If the public is not assured that marijuana use will be monitored and that it will be safely used, the uproar against it is likely to continue and cause division and negativity towards state government. It is crucial that the public relations campaign for this issue provides assurance and factual information in order to create and maintain peace.